Episode 23 · Industry Leaders
Inside Varsity Events, Cheer Culture & Athlete Experience w/ Justin Carrier
1 hr 31 min2026-05-28with Justin Carrier
Episode summary
What this one is about
What actually goes into creating the biggest cheer events in the world? Justin Carrier — VP of Event Experience & Operations at Varsity Spirit — shares 30+ years of stories on the evolution of All Star cheer, athlete experience, behind-the-scenes competition moments, the Pro Cheer League, and the future of Varsity events.
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